Research that turns complex problems into simple design.

Product Designer and UX Researcher in Ireland. Twelve years designing things, eight in product design, almost two solo-building AI products in public. EU citizen (Italian), open to relocation.

Selected Work (04)

2020 → 2026

Currently Building (04)

In motion
Live
Urban Tech AI

Piná 🍍

AI for urban-code compliance. Reads a building project, cross-references it against municipal code, tells the architect if the design will pass, before city hall says no.

  • 4-level extraction pipeline (PDF-first, vision on gaps)
  • Source-tagged claims, every value points back to PDF / CALC / LEI
  • In production, currently refining ICP and positioning with users
pina.mygoll.com Visit →
Parabets
Quit-gambling · early stage
Early
Consumer Social Impact

Parabets 🚫

An app to block betting and help people quit gambling, a real problem hurting families in Brazil. Device-level blocking, built for the moment someone decides to stop.

  • Early stage, research-led and ethics-first, heading to the app stores
  • Reaching people through recovery communities, not predatory ads
in development
Paused
Consumer Music Paused

Qualfita

AI music-taste mapper for people whose Spotify algorithm has flattened them. Reads your library, reveals the shape of your taste.

  • "Side A to begin. Side B to discover.", two modes
  • Cassette/VHS visual identity, 80s reference, paused, strong as a craft case
Paused
Real Estate AI Analysis

Limo 🍋

Pre-investment terrain viability. Multi-scenario reports for investors deciding whether to buy or develop a plot, investor language, minutes not weeks.

  • NPV / IRR / RLV / VGV per scenario, comparable side-by-side
  • City rules parameterized via JSON, new municipalities onboard fast
limo.mygoll.com Visit →

Approach (04)

What holds across projects
P / 01

Trust-centric by default

Source tags over confidence theater. It says "I don't know" out loud instead of guessing, and shows where every answer came from. The expert stays in charge. The machine just runs the triage.

P / 02

Atomic Research as practice

Qualitative findings as atomic, queryable units. Same logic from Sheets-by-hand to LLM agents. Adapted from Pidcock, sharpened in healthcare. Method is what compounds, tools are throughput.

P / 03

Methods over tools

Tools change every year. Methods compound for decades. I bet on the practices I'll still be using in five.

P / 04

Constraints as signal

What a project leaves on the table tells you more than what it ships. The messy middle is a senior move, not a junior risk.

Past Work (04)

2014 → 2025
  • Senior UX Designer
    Banco do Brasil (via Globalweb)
    2025
  • UX Researcher / Service Designer
    Bradesco Mediservice (via MJV)
    2023
  • UX Designer
    BNE
    2021
  • Founder & Designer
    123D
    2019

Background (05)

Education · Certs · Languages
  • Education
    PUC-PR, Industrial and Product Design
    2017
  • PUC-PR, Design Thinking & Strategic Design (Postgraduate)
    2019
  • PUC-RJ, UX Strategy
    2021
  • Certifications
    Google Analytics & A/B (UX Change) · Design Sprint Facilitation (Sprint XP) · Agile/Scrum (Sistema Fiep)
    2018-2022
  • Languages
    Portuguese · English · Spanish
    PT EN ES
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