Research
is
where
I
start.
Building
is
how
I
learn
what
I
missed.
Twelve years designing. Eight in research. Now solo-building AI-native products where the design is what makes the AI honest.
Selected Work (03)
2020 → 2026
Currently Building (03)
Live · in motion
Live
Urban Tech
AI
Piná 🍍
AI for urban-code compliance. Reads a building project, cross-references it against municipal code, tells the architect if the design will pass, before city hall says no.
- 4-level extraction pipeline (PDF-first, vision on gaps)
- Source-tagged claims, every value points back to PDF / CALC / LEI
Live
Real Estate
AI Analysis
Limo 🍋
Pre-investment terrain viability. Multi-scenario reports for investors deciding whether to buy or develop a plot, investor language, minutes not weeks.
- NPV / IRR / RLV / VGV per scenario, comparable side-by-side
- City rules parameterized via JSON, new municipalities onboard fast
Early Design
Consumer Music
WIP
Qualfita
AI music-taste mapper for people whose Spotify algorithm has flattened them. Reads your library, reveals the shape of your taste.
- "Side A to begin. Side B to discover.", two modes
- Visual identity in active iteration (cassette/VHS language)
Approach (04)
What holds across projects
P / 01
Trust-centric by default
AI that shows its work and asks when it doesn't know. Source tags over confidence theater. The product doesn't replace the expert, it gives them an auditable triage.
P / 02
Atomic Research as method
Qualitative findings as atomic, queryable units. Same logic from Sheets-by-hand to LLM agents. Method is what compounds, tools are throughput.
P / 03
Methods over tools
Tools change every year. Methods compound for decades. I bet on the practices I'll still be using in five.
P / 04
Constraints as signal
What a project leaves on the table tells you more than what it ships. The messy middle is a senior move, not a junior risk.
Past Work (04)
2014 → 2024
-
Senior UX Designer
Banco do Brasil (via Globalweb)
2025
-
UX Researcher / Service Designer
MJV Technology & Innovation
2023
-
UX Designer
BNE
2021
-
Founder & Designer
123D
2019
Background (03)
Education · Certs · Languages
-
Education
PUC-PR, Product Design · Design Thinking & Strategic Design · PUC-RJ, UX Strategy
2012-2018
-
Certifications
Google Analytics & A/B (UX Change) · Design Sprint Facilitation (Sprint XP) · Agile/Scrum (Sistema Fiep)
2018-2022
-
Languages
Portuguese · English · Spanish
PT EN ES
Let's Talk
Let's Talk
Let's Talk
Let's Talk
Let's Talk
Let's Talk
Let's Talk
Let's Talk